Technic of Persuation and Motivating Consument

Name of Group :

1. Andi Asti RianaSari Tumba( npm : 10612759)
2. Carolina Yales Noviana(npm : 11612557)
3. Siti Maysaroh(npm : 17612070)
4. Theta Margaritifera(npm : 17612355)
5. Yuvita(npm : 17612996)

1. Stacking : list of reasons why the product or service is good.
   1. Head and shoulders

Used the research prove for interested the consumers for buy that product. From the research we know that hair can free from dandruf.
B.Oral-B

This advertisement tells that all dentists recommend the audience to use this toothbrush because the specialist dentist think that the tootbrush suitable for our mouth.
C.   Sunsilk and smooth shampo

This advertisement explains that Thomas Taw (from London) as a specialist of dry hair recommend the consumer to use this product based on his researched formulation that Sunsilk can make soft hair.
D. Sensodyne

All of dentists advice people to use toothpaste for solue the sensitive tooth.
2. Repetition : makes product or service familiar to consumer.

2. Highlight motoGP sponsored by NGK, Advance, Yamaha, Oli Castrol, Oli Top 1

 
To introduce the product to all of people through program in television, or the other interested people for used that product.
B. DBL sponsored by Pop Mie and Honda

To introduce the product to people and to tell about friendship with the other school
C. Indonesia Mencari Bakat sponsored by Zee milk

To introduce the milk for all people and search talent of Indonesian people.
3. Slogan:  identifies product or service with an idea.
A. Anlene

This product give solution for keep health especially bone. And to avoid from osteoporosis.
B. Elite Spring Bed

This product give solution for keep your backbone problem and all of your healthy problem.
C. Tropicana Slim

This product advice the consumers to use this sugar to desire diabetes and keep your health
4. Logo:  identifies product or service with a symbol.
A. Sony Ericsson

Sony ericsson familiar to symbols like that and of course we know that is a mobile phone
B. Apple

With this people know that symbol refers to laptop, ipad, handphone (mobile phone). The symbol of apple is like that.
C. Walls

This symbol is familiar to consumers to buy this product and refers to ice cream. Exactly in hypermart or supermarket. It’s the symbol of walls
D. Puma

With this symbol we know that it’s refers to shoes, t-shirt, and watch. The symbol of puma is like that
5. Snob Appeal:  associates product or service with a personality or lifestyle.
A. Novel Chairul Tanjung

This advertisement tells about his life since he was child until he was old. he tells about his fighting. in the past, he is so poor. people called him cassava child. he has never given up, and always fighting.
B. Sophie Martin
this advertisement tells about living someone with her glamour used to luxurious product, such as peoples now . so much do like that
6. Cause and Effect :  use this product or service and your problems will disappear.
A. Nourish skin

Can remove black spots on skin, care and skin health from inside.
B. Olay Total effects

Word 7 sign of aging on the skin and provide care of skin health in order to avoid the problem of wrinkles even before the age of forty.
Get rid of blackheads in reguler use for to weeks and did not come back to make blackheads.
7. Emotional Appeal: uses emotion to sell a product or service (pity, fear, patriotism, happiness,etc.)
A. Indomie
Indomie advertising friend and soup flavours take a background settign in the are of paddy field by showing people that prove that indomie liked by all levels of society.
B. Kuku Bima Energi

Provide a sense of refreshing drinks at once evokes the spirit and passion that reflects the spirit of the Indonesian nation.
8. Price Appeal:  consumers will be getting something extra for less money.
A. Molto Extra Concentrate

Content of twenty percent more price stays the same.
B. Rinso

With only five hundred dollars you will get clothes cleaner and white only using  rinso
9. Testimonial :  someone endorses the product.
A. Happy Call Double Pan

Happy call is one tool that is supported by one of the artists capital is Happy Salma. One cookin appliance makes it easy to cook and construcing a more enjoyable cooking activities
B. Tje Fuk Skin Care Cosmetics

After using cosmetics tje Fuk regularly in two weeks to make the face clean and free of acne.
10.  Sex Appeal : the product will enhance you sexual attractiveness.
A. Pond’s white beauty

This advertisement tells about a woman used to this product for make a chemistry with her boyfriend
B. Close Up Paste
This advertisement tells about a man used to close up paste for make relationship with a woman
11. Bandwagon:  uses peer pressure to influence the consumer. If everyone else is doing it so should you.
A. Yamaha

Using a vehicle Yamaha riders getting in front of the other miss.
B. Sunlight Lime
If we don’t use sunlight kitchen equipment is not abrasive and doesn’t clean.
C. Wipol flooring cleanser
Because if we don’t wear wipol, the bathroom will be dirty.
12. Confusion :  gains the consumers attention by confusing them, and then retains the attention as the consumer tries to figure out the message.
A. Kitkat
Because these ads confuse.
B. Nano-nano Nougat
Because it makes consumers don’t understand the purpose of these ads.
14. Technical Jargon :  uses technical words to impress the consumer.
A.  Hilo Milk

Hilo milk consist more calcium tahn dairy products and low in the other weak.
B. Yakult

Milk that through the process of fermentation and contain bacteria that are good for the baby.
14. Transfer :  associates the product with words or ideas that may or may not be related to the product.  The association seeks to transfer certain qualities to the product.
A. Combantrin

Maintain hygiena by washing hands befoe eating.
B. Quaker Oat

Love your heart now by eating it.
15. Name Calling :  the advertiser compares its product or service to the competition in a way that is favorable to the advertiser.
A. Surf detergent
Detergent bleach clothes, proven two times more effective at removing stains than the other ditergen.
B. Sunlight
With one drop is able to clean all the fat on the plate.
C. Oral-B
Bristles are softer and can easilu reach salvation teeth than the other tooth paste.
16. Plain Folks:  the advertiser tries to identify its product with common people just like you.
A. Pilkita

Because this advertisement shows the price to identity this product with common people.
b. gerry mamamia lezatos
this advertisement shows about a family that have lunch with this product
17. Glittering Generality:  the viewer is given a general feeling about the product, but not much else.
A. Sunlight
It shows the product with glittering effect.
B. So klin twilight sensation
It uses the light as the product’s background. So, it seems like that the product is shiny and glitter
18. Avante garde : the suggestion that using this product puts the user ahead of the times.
A. Intel Core i7

Make our computer more artificial.
B. Android

Make our mobile phone more artificial
19. Facts and figures : statistics and objective factual information or used to prove the superiority the product.
A. Ponds
It uses figures for their for their product.
B. Canon EOS 650

It uses figures and objective for their model product.
20. Weasel words : are used to suggest a positive meaning without actually really making any guaranty.
A. Clean and clear

They uses soft-word as their advertisement to interest the consumer deem buy their product.
B. Ponds
They said that this product will make our face 10 year younger
21. Magic inggredients : the suggestion that some almost miracles discovery makes the product exceptionally effective.
A. Molto Ultra Sekali Bilas

Because this product can clean the foam from laundry soap in clothes just in once wash water.
B. Surf
Because this ads tells that this product can make a white clothes like a new clothes (Surf can lose the dull spot and can whiten an old white clothes).
22. Patriotism : the suggestion that purchasing this product shows your love of your country.
A. Tolak Angin

Because this product has been producing in Semarang, Indonesia and this product made from traditional herb.
B. Maspion

This ads is famous with expression “Cintailah produk-produk Indonesia”. Maspion is a local company since 1960 where Surabaya is a head company. Maspion has been producing household equipment electronic.
23. Bribery : seems to give a designrable extra something.
A. Conello

If we buy three, we will get one free conello by different sensation.
B. Happy call

If we buy three happy calls, we will get one free happy call.
24. Wit and humours : costumer are attracted the products that diverse the audience by giving viewers a reason to live (leaf) or to be entertainedby clever use visual oral languange.
A. Mentos
This ads teel about a women who is missing her boyfriend’s breath. Then her boyfriend send her breath in a bottle. When she open the bottle, suddenly the breath quit and the breath makes her performance (her hair, face) be untidy. And specially her mouth be wide. It makes this ads includes in wit and humour topic.
B. Snickers
A Japanese woman as a goalkeeper can not catch ball when the ball enter to goal. Then her friend gives her snickers. Suddenly she changes to a man and really change be a goalkeeper. The change from a sopple woman to a really man makes the ads includes as wit and humour topic.